Plan to Improve Organizational Sturcture and Recapture Market Share Essay

Over the chivalric few years, Word antic recognises has experienced a sharp decline in food foodstuff dower as easily has extremely gamy turnover of gross r razeue staff. The first major challenge discussed was the limited supply of items that are in any case sold to other internal retailers and create competition against Word Plays little company owned and franchised shop classs. The entropy issue extravagantlylighted in our discussion was that operations have been inefficient which withal leads to decline of profitability. punning Management was fearful that high turnover of gross revenue staff was a major cause of inefficient operations and disquieted the importance of addressing this issue.Technological advances are certainly an issue that e genuinely fabrication must consider when trying to keep with or beat competitors. Online options for the salute card industry have greatly advanced over the past(a) few years offering manners to send expressions electron ically and even customize them with photos and voices without having to leave home. It is critical bring to puns clearsite and make stores much appealing to visit with vernal convergence lines and customization options that leave alone attract customers and keep them advance back and telling others.Hiring and retaining talented and caring staff is goes hand in hand with keeping up with technology. Knowledgeable and caring sales tidy sum are just as definitive as the product. Developing an organizational culture that inspires and stir ups will care spark radical creative designs and product offerings for WordPlay Greetings. Bryce & Dancetty has performed industry research, employee and market postdates, leading to air redesign, development of new selling and product design teams, and improved organizational reward programs that commit at reducing turnover for WordPlay Greetings and getting them back on a path to profits.Introduction Bryce & Dancetty Consulting has been break downing with WordPlay Greetings over the past several months to analyze their business, develop plans to reduce sales staff turnover, revive its product line, improve its organizational culture, and implement new programs that will do employees and enrich projects and career paths. In this report we will review the methods use to collect data and form plans for change. Causes of Business Downturn WordPlay Greetings market share has seen sharp declines over the past few years.Company leadership concluded that causes for this problem stemmed from the limited supply of items that are too sold to other national retailers and create competition against Word Plays smaller company owned and franchised stores. An additional contributor to their decline was believed to be high turnover with in their sales division. WordPlay leaders agreed to work with Bryce & Dancetty Consulting to look deeper in to these issues and how they could be resolved to help oneself them regain mar ket share and do remediate at hiring and retaining a highly apt and motivated sales team.Bryce Dancetty Consulting employed the DECIDE Model which is based on statistical science to examine all aspects of the WordPlay business and its environment. The square up Model allowed us to define the problem(s) and/or opportunities, along with objectives and constraints. Next, the possible stopping point factors that make up the alternative courses of action (controllable & uncontrollable) are enumerated ( give numeric values). wherefore, pertinent information on the alternatives and possible outcomes is collected. The next step is to identify and channel in the scoop up alternative based on chosen criteria or measures of success.Then a detailed plan to develop and implement the alternative selected is created and give in to effect. Last, the outcome of the decision process itself is evaluated. We addressed issues by playacting a market research and analysis that centeres on the come outing questions How female genital organ Word Play develop products that are exclusive, unique and will help recapture a higher market share? Can store hours be adjusted based on traffic flow and roseola sales times in order to reduce labor be and ontogeny profitability? Are there colleges in the area that may have selling and/or design students that would be willing to intern and help bring new/fresh product designs to Word Play Greetings? Research was done and information was gathered via surveys, questionnaires, interviews, and focus groups that Bryce & Dancetty designed and assembled. Surveys and questionnaires provided a wealth of information quickly in a non-threatening manner. Most were entirely anonymous and done at a very minimal cost. They were administered via billet as well as online.Feedback received via surveys concluded that Wordplay Greeting Cards current product line was being described as stale by former customers. This perception must be changed in order for the company to regain and increase its market share red forward. Focus Groups were utilized to explore topics related to operational efficiency, product design, marketing strategies, and common complaints regarding products to gain a more in-depth perspective on the best ways to increase market share and profitability.Focus groups yielded results that supported romp redesign for the sales division, developing new product design and marketing teams, and creating an organizational culture that motivates and inspires. Sales Division and Sales Clerk derangement Interviews of corporate employees as well as store staff were performed to better understand their impressions of the current state of the company, their experiences, and their ideas for improvement. From the information gathered, Bryce & Dancetty provided a revised crease description which is attached in the appendix for review.In addition to rewriting the job description for sales clerks, Bryce &Dancetty made se veral recommendations that do non involve compensation adjustments that can in like manner increase computer memory of sales staff for Wordplay Greetings. There is a significant need for WordPlay to increase liveings of lodge within the organization. While allowing sales associates greater independence in creating store displays, it is recommended that contests be incorporated to help motivate employees to arrogate forth their best efforts.Allowing sales associates to take responsibility for deciding on how to put together displays is an example of vertically loading the job. Their autonomy increases and they feel more personal accountability for the outcome of their efforts (Hodgetts & Heger 2008, pg. 306). Involvement in new product selections through the creation of employee focus groups is also highly recommended. The focus groups will be allowed to participate on conference calls and in web training to assist with selection of new products that will be carried in the sto res and also image how these choices impact the company financially.This feeds an employees desire to learn and grow in their career, knowledge, and achievement (Heathfield 2012). A recent McKinsey Quarterly survey underscores this type of opportunity. Respondents felt that the chance to lead projects or task forces were very much more effective at motivating than financial increases (McKinsey Quarterly 2009). some other way to build a connection within an organization and increase the sense of belonging that employees feel is to create a company newsletter.Newsletters helps share what is happening on a higher level by manduction hot company news being discussed by executives, sharing berth on company goals, and stock standings. When there are multiple locations, newsletters help to share what is happening elsewhere and are a great way to share creative ideas, contest winners, and announce new contests. Employee Profiles can be included to highlight accomplishments both inside and outside of the company. The newsletter is also a great way to share benefit information, deadlines, health tips, and volunteer opportunities.Lastly, increased conference between employees and local as well as corporate commission will be a key to retention of sales staff. Well-designed jobs anticipate the need for communication. Most employees want to know what is anticipate of them in the job, how they are doing, how they can improve, what latitude they have in ever-changing how they do their tasks, what should be discussed with a supervisor and when the discussion should occur. Employees rarely complain about too much communication with their supervisor.They often want more communication (Hodgetts & Heger 2008, pg. 306). The implementation of a regular newsletter as mentioned higher up will help with communication, however we are also strongly acantha WordPlay Greeting Cards to provide a stronger line of communication via email that will allow employees to contact corpo rate offices more efficiently for feedback if they have concerns that are not being addressed at a local level and/or ideas that they want to share for improvement.Bryce & Dancetty Consulting is confident that the edict of the sales clerk job description which increases responsibility and sense of participation will not only attract more applicants but also encourage company loyalty and lead to retention of a high quality sales staff that can be promoted in to management positions as the business grows. Job Enrichment Job enrichment is a way to motivate employees by giving them increased responsibility and variety in their jobs. Our plans for job enrichment will focus on allowing employees to have more control in planning their work and deciding how the work should be accomplished.Job enrichment efforts will include adding and clarifying Skill Variety the number of different types of skills use to do a job. This is important because using only one skill to do the same task repeat edly can get very boring. When employees get bored productivity decreases over time. Task Identity A matter of realizing a visible outcome from performing a task. existence able to see the end result of the work they do is an important motivator for employees. This can be accomplished through Job Enlargement. WordPlay will move towards this goal by adding more tasks and responsibilities to existing jobs.To lucubrate this concept a customer service representative will follow a clients issue from start to finish (phone interrogative through problem resolution). Customer service reps will be given greater access and authority to make account/claim adjustments so that fewer inquiries need to be escalated. They will be able to take pride in knowing they solved a problem themselves and customer satisfaction is also sure to increase. Task Significance How a job impacts others in the organization. If this is clearly defined, employees will make greater efforts to do their best.