International Strategy Management and Social Responsibility

Question: Discuss about the International Strategy Management and Social Responsibility. Answer: Introduction Corporate social responsibility is a standard business practice that enhances the business reputation and the reason of existence in the cynical business world. CSR strategies are also considered as sustainable strategies that represents the competitiveness of companies. However, CSR strategies include strategies and policies that integrate environmental, social, human rights, ethical or consumer concerns that are focused on the business operational strategy of the business (Galbreath and Shum 2012). By performing CSR activities, the companies are aiming in achieving a positive impact in the society by maximizing the shared value of the companies. It is seen that CSR activities enhance the business performance as well as higher employee engagement. The companies have markedly provided a better standard of the customer service. Two companies are described in terms of their CSR activities. The CSR activities of Sony Australia and Melbourne Water are illustrated in the study. Melbourne water is considered as the top Australian companies in terms of CSR activities (Haski?Leventhal 2013). The CSR activities include water consumption, paper use, electricity usage, and volume of the waste that has been sent to landfill. In terms of sustainable sites, recycling of mobile phones, light, corks, batteries, removing excess lights, installing rainwater tanks in reducing potable water consumption. There are number of other CSR programs that Melbourne Water are doing such as sustainable training, eco buy membership, bicycle users group (Melbourne Water, 2016). Sony Australia is ranked as top companies in CSR activities. CSR activities of Sony Australia are categorized into few groups such as community and environment. Preserving natural environment as well as creating positive impact on the lives of people of the operating area of Sony. The company is focused on doing myriad of activities that can address the global and local needs of the communities while maintaining sustain ability (Sony 2016). References Sony, 2016.corporate:csr. [online] Sony Australia. Available at: https://www.sony.com.au/section/csr [Accessed 12 Dec. 2016]. Melbourne Water, 2016.Corporate sustainability - Melbourne Water. [online] Melbournewater.com.au. Available at: https://www.melbournewater.com.au/aboutus/whoweare/pages/corporate-sustainability.aspx [Accessed 12 Dec. 2016]. Galbreath, J. and Shum, P., 2012. Do customer satisfaction and reputation mediate the CSRFP link? Evidence from Australia.Australian Journal of Management,37(2), pp.211-229. Haski?Leventhal, D., 2013. Employee engagement in CSR: The case of payroll giving in Australia.Corporate Social Responsibility and Environmental Management,20(2), pp.113-128.