Research report Paper Example | Topics and Well Written Essays - 2000 words - 1

Report - Research Paper Example In order to identify the factors that were affecting salesperson loyalty are investigated in this study. The marketing research problem for this study is to determine which intrinsic, and extrinsic factors motivate employees to remain loyal and dedicated to the workplace for a long period. The target population for the research is employees working as salespersons in the different aircraft companies to gain their views about the factors affecting their loyalty. The use of convenience sampling is made to select research participants for the study (Ryan, William, & Theeoblad, 2009). The reason to opt for convenience sampling is because of lack of time and availability to the researcher to reach each of the salesperson working at Boeing. The sample size of 1000 male and female salespersons is selected as research participants. The researcher has selected sale-persons specifically from aircraft companies with different working experience, age, income and educational background. The researcher made use of e-mailed survey questionnaires to gather information from the participants about the factors affecting loyalty to the workplace. The questionnaires were sent to the personal email address of participants (Tuck & McKenzie, 2014). The researcher made use of close-ended questions. The questionnaire was used to gather demographic features of the sample, as well as multiple extrinsic and intrinsic factors influencing employee loyalty to an organization. The responses were gathered using a Likert scale. On the basis of descriptive statistics, it can be noted that the majority of the males were working as a salesperson. There were 52.20% of male and 47.8% of female. When the respondents were asked about their highest level of education the results indicated that 31% were some college graduates, 25.3% were college graduate, 24.3% high school